Our Journey
With a Dream to Revive the World-Renowned Cotton Material. We started with a simple idea: create timeless and essential pieces using the world's finest cotton – Egyptian cotton, known as "Egypt's white gold." But we wanted to do more than just make beautiful clothes, we wanted to make a difference.
The Source
To truly understand the Egyptian cotton industry, we went back to its roots. We lived and worked alongside the farmers who care for the land and the crops day in and day out. Their stories and experiences taught us the importance of not just quality, but sustainability and fair labor.
Driven by this inspiration, we built an ethical and transparent supply chain. We partner directly with these incredible farmers and artisans at every stage of production—from harvesting the raw cotton to the final stitch. We believe in honoring their heritage and empowering their communities, because exceptional quality starts with valuing the people behind it.
Designed for You
We design everyday pieces and home goods that suit your lifestyle. Our focus is on creating versatile, inclusive products that bring comfort and confidence to your daily life. Every detail, from fabric to finish, is thoughtfully crafted to ensure durability and beauty in everything we make.
Meet The Team
Sarah Salem | Founder
Sarah Salem brings a wealth of experience from her years as a Program Manager in top Silicon Valley tech companies. Her passion for innovation led her to embark on a unique mission: to revive the storied heritage of Egyptian Cotton and integrate it into everyday products.
Drawing on her extensive background in the automotive industry, where she honed her expertise in manufacturing, supply chain management, and design, Sarah has been instrumental in developing Whyte Gold. Under her leadership, Whyte Gold has become a model of vertical integration, effectively addressing and optimizing the industry's long-standing challenges and obstacles.
With a strategic vision and a commitment to excellence, Sarah is driving Whyte Gold towards a future where premium Egyptian Cotton is both revitalized and accessible to a global market.
Zahra Dhayow | Creative Director
Zahra's deep passion for sustainability and design is integral to Whyte Gold’s focus on quality and craftsmanship. With a background in learning, development and strategic design for organizations, she brings a design thinking approach to product creation, ensuring each piece is both functional and purposeful.
A global traveler with a deep appreciation for diverse cultures, Zahra draws inspiration from her experiences around the world. Zahra combines her passion for culture, and sustainability, crafting products that resonate with modern consumers while paying homage to the rich history of Egyptian Cotton.
Zahra is dedicated to designing products that not only serve everyday purposes but also contribute to a more sustainable future, blending creativity with impact.